I use what works for me. Whether its rods, reels, lures, line, hooks, etc. I have tried many of products in the 20 years that I have been fishing, and have seen many different brands evolutions, but only certain ones have proven themselves to ME. Some people hate what I like, and I dont care. Hate me for praising what I like, again, I dont care. I know what works for ME. I will tell you why I dont care for something if you really want to know. Im sure I would get criticized for praising my Chug Bugs that I have had since they first came out and still fish today. I am proud to say I am brand loyal for certain things, because they made what works for ME.