I use mainly shimano for my heavy musky rods and mgx's and premiers for my bass stuff. I even have a revo toro on one of my musky rods. That being said I really like the shimanos, a lot. The curado 300 ej on my jerk bait rod might be one of the best casting reels I have ever used. Love it. I don't think bass stuff (at least where I am) requires "workhorse" type reels. I pounded the crap out of my mgx last year with no issues other than occasional lazy thumb bar return. The premier has no notches on it's belt yet. I like the revo line, I like the specs and options but I still question the durability until I have some more logged time. My shimanos all get beat, hard. Casting baits normally 3-16oz. They all show no signs of slowing down. From my perspective it's easy to fall in love with the revo line especially if you shop around, I think that has a lot to do with people leaning towards abu. I think my premier came over lubed, I'm going to tear it down and re lube. It feels a little "thick" when I crank.