That's one of my go to lures I'll fish on the Niagara River from prespawn til fall. It's such a versatile bait. In summer you can cast it let it sink to the bottom then jig it back to the boat and that will bring on some massive strikes. Spawn just burn it through the flats. Any dark/shaded/patches of weeds, anything that stands out in the water, kill the bait just after it passes and you will usually get hammered. Colors depend on what time of year and the color/clarity of your local water. Here we have 20+ ft of visibility on calm days. I like the chartreuse shad color most of the year and a blue gill color scheme for spawn. Last fall it seemed thats all they wanted was a screaming lipless crank. My buddy was throwing a square bill and getting half the fish I was that day. Just throw em, experiment with the presentation, jerk em, burn em, retrieve pause, whatever you can think of. Just mess with them until you find what works for your water.