The Zara Spook is a bait that can be cast a good distance so you need a rod with enough length and fast enough action to get a good hookset at 30 plus yards out. I like to use a rod of at least 7' length to help move line, and a mod fast action, you have to be careful with the treble hooks that you don't rip a hole on the hookset but need enough tip to work the bait properly and to pull the hooks through a gill plate or roof of the mouth. Reels are a personal choice but I prefer a reel that moves around 26 IPT faster than that and I find it hard to keep a good rhythm while working the bait and keeping slack line reeled in. Line, I prefer a copolymer line, one with just a little stretch but no too much because of the distance that you have to make a hookset once in a while.
This is what works for me, it may not for you, but it will give you some info to consider when making your choice.