Agreed hand making wood cranks at a rate that allows for reasonable distribution is a huge task, and forget making $$, its a labor of love... That said, whatever $$ a bait maker asks for his craftsmanship and art is up to him, why question it, just show your appreciation and purchase a few of the finer made ones, they can be fish magnets when other store shelf baits fail...
That said, when looking for a buy on decent wood baits check out the bass board classifieds and also auction sites, educate yourself to which makers baits are worth the price and hunt around, there are buys to be had...
Good Fishing!
Herman