If your willing to buy on online, try to get a used reel as a good used reel is better than a new low quality reel imo. Look for a used reel in the Abu Garcia Revo Series, Shimano (Curado, Citica, Caenan), or Lews (Speed Spool or Tournamet MG). Try to spend a little less than half your money on that. Then for the Rod I would try to get one of the closeout Compre's or Crucial's but some of the house brands at Bass Pro or Cabelas are nice. I know the Cabelas Prodigy is on sale and have heard nice things about it. The flea market on this website has some nice deals as well.