I think the guy just might be a borderline genius. Why do I say that? Well, I think this entire discussion proves it. How many "Hey what you guys think of...Tim Horton, Kelly Jordan, Skeet Reese, Steve Kennedy, blah, blah, blah" discussions do you ever see pop up? Almost none. Ike discussions come up every other month or so. Also, because of his antics he gets more tv face time than any other angler which means he gets his sponsors more face time. Seriously just take a second and think about how many of his sponsors pop into your head, and then try to think of a couple of other anglers and see how many of their sponsors you can come up with. My wife knows nothing about fishing and she knows who Ike is. My dad fishes a lot, but doesn't care one bit about tournaments, and he called me a few months ago to tell me that Ike was coming to KC for a seminar and to see if I wanted to go with him. GQ named him one of the most hated athletes. How many GQ editors do you think have ever picked up a bass rod? I've met the guy away from the water, and he seems like a genuinely nice guy. Maybe he really does get emotional when he fishes, but maybe a lot of it is just him playing up the "bad boy" character because it gets him a lot money, and opportunities that may not otherwise be there for him.