I'm somewhat new to surf casting as well, but do have some experience. Keep in mind, all of my fishing is done in south Florida. In the summers I use a 7' MF Star rod and a 2500 Stradic and 20# braid fishing smaller artificials for Snook. I imagine this setup has its place up north as well. When I'm not doing that, I fish a St.Croix Avid Inshore 8' rated to throw between 1/2-2 oz paired with a 6000 Shimano Saragosa. The Saragosa is a tank and weighs more than a Stradic, but its sealed and can take some sand and salt. I use 30# Powerpro and a fluoro leader from 30-50lb. This setup can really chuck a 2oz spoon far out there. Not as far as the guys fishing 10-12' rods, but most days its far enough in my area. As far as lures go, Gator spoons are my favorite so far, quality hardware and hooks come stock on these. You can't beat the bang for your buck with a Tsunami popper, add in some flair hawks / bucktail jigs from 1/2 - 2 oz. Daiwa SP minnows are popular, as well as yo-zuri and X-rap jerk baits. Bomber plugs are common everywhere on the east coast but I've never fished them. Buy a few of these and you're ready to fish the whole water column. I usually start with the spoon and use it as a search bait. I fish a spoon similar to the way I'd fish a lipless crankbait for bass just covering water and testing different depths. I also focus on fan casting to locate fish. Sometimes they're hanging out near the sand bar, and other times in the trough. Watch some videos and learn how to "read the surf". Lastly, the most important part IMO. Tides. Slack tides (the highest and lowest points with little to no current) are generally unproductive for me. Some spots are better during high tide and others during low tide. I either way I have the most success in the first and last two hours of a high/low tide until it goes slack and then changes again. I'd suggest doing a lot of your learning during a low tide as you can sometimes see structure on the beach you wouldn't on a high tide. I also use Google Maps to find some structure on whatever beach I'm going to fish, this seems like an overlooked tool a lot of times.