I use a lot of small jerbaits. The Yo Zuri pin minnows, smaller Rapalas like countdowns, ultralight minnow... up to the x-raps, originals, Trout magnet 3.5 crank (they are jerkbaits) Pointers. Stay within the natural colors like shads rainbows and browns or whatever baitfish or species are native.
Action, try everything. depending on the area you don't get the time of day unless you are wild on the retrieve with a very short pause added in.