On a more apples to apples comparison, they do cost more than the low average name brand $3-5 crank, that still performs (catching fish). That being said, are they worth it to me? No. Would it be worse if I lose a $10+ bait over a $3 bait, yes. I do good on the cheaper brand. It's mostly preference when you ask individually. All hooks wear out, rust, or break with use, same with paint.