I have a funny story for you. This is about crankbaits, not soft plastics.
One day several years ago, I was fishing with one of my buddies (who for the sake of this story is a very large dude that looks like the big guy off the movie the Green Mile. One of his nicknames was actually "Green Mile"). We were fishing on the Mississippi river in an urban environment.
I, being sponsored by Lucky Craft, was throwing a $15 crankbait and he was using crankbait that his wife got him in the bargain bin at Wal-Mart for less than $1. It was the most generic looking bait I had seen in years. That dude caught bass after bass and I barely caught anything.
Finally after a while he looks at me and says "JT, these are Ghetto Bass. They don't like your upper class crankbaits."
A couple of weeks later we were out fishing again, but this time at a lake far from the city. I was throwing a Chart/Blue Lucky Craft CB200 and he was using his bargain bin bait. Only this time I was just destroying him and he never got a bite.
Remembering what he had said to me before I said "Listen dude, these are upper class bass, they don't like your ghetto ***."
We had a good laugh and he ended up getting skunked that day. He actually got skunked most days that he went to that lake. He always said it was because the fish there were racist.