Cranking in winter? Not a bad idea, and yes it can be very affective. the thing is, your taking fish that are on a reaction bite and the way that works is as you go about fishing these fish, after you pull them in they go inactive. So you are fishinf for in-active fish in a manner made for active fish.
So what do you do, well you got a ton of great suggestions, the suspending jerk bait can be a great suggestion. The only thing about that is that is that as your visibility decreases the affectiveness of this lure decreases.
Catt suggested plastics, and this can also be a good alternative. But the important thing to do is to match what your fish are feeding on. That being said lizards might not do very well, nor might a crawfish imatation. But a big ol' worm might be what the doctor ordered. Thats up to you to experiment.
Another person suggested that you pitch a jig, thats ussually a good choice, but keep in mind that you are not power fishing this time of year.
Someone told you to downsize, here i differ a hair. Though i normally suggest the same thing, well the fact is that during this time of year bass are looking for the most food for the least amount of energy expended.
another thing to think of would be slow rolling a single colorado blade spinner bait.
Also the north side of the lakes will warm the fastest. Another thing to keep in mind is that areas with a dark bottom will warm faster than areas of lighter colored bottoms.
look for bass sunning on sandy bottoms, remember theses bass spook really easy.
Go big, go slow, use darker colors and don't be afraid to try two or three different presentations before moving on. Good luck, by the magic number for bass to start feeding is 57 degrees.
Peter