There are many pros who have made a good living using "search baits" to find areas that are holding fish, and then picking those areas apart to get the maximum out of them. We can argue all day about semantics, but search baits are by definition baits that enable you to cover (or search) a large amount of water. Now how you define "a large amount of water" is open to debate, but a plastic worm fished in the traditional way would not qualify. Search baits are targeting more aggressive, feeding fish. Of course they don't always work, but many times they serve a valuable place in bass fishing IMO.
When your search baits don't work is where skill, experience, and knowledge enter the game. Knowing the "rules" of seasonal patterns, feeding patterns and choices, water temperatures, depth and clarity, structure and cover, and a dozen other variables now come into play. I can, and have, spent hours unproductively doing what worked last time, or that time 3 years ago when "we caught a boat load on this spot"; or, I can make an informed decision based on the "rules" and go try something else. I am a big fan of creativity, but ignoring or dismissing time honored and proven "rules" is best done by those who know them well in my opinion.