I recently asked the same question specifically for BassPro and Pflueger reels. I talked with J Franco, and via PMs with DVT. Both guys were very professional. I ended up sending 8 reels to Sanother siteBASSER. He did a fine job of cleaning, lubing all the reels, and tuning one of my Pro Qualifiers. I have not yet fished with any of the reels, but what a difference a good servicing make. 8-) All the reels are much smoother, probably more so than when new, and the tuned reel is definitely better than new. Whoever you choose to do the work, you will be amazed at how much better things work; at least I was.