He was dang sure creative. Some of the ones I can repeat on here. Flash, Pusher, Red Beard, BroMan (all one word), Nerd, Dork, Rhino, Premodona Brother 1&2, Too Tall, Big red, Little Red, Red, BullDog, Mega "Richard", Big "Richard", and Little "Richard". The last three were the names he gave the owner and his two sons. He addressed them by those names too.
Now the rest of us though. We tend to gravitate towards the standard side of the scale.