Shimano has several good reels for under 100. The Abu Garcia cardinals used to be really good reels but I haven't bought a new one for several years so can't say much about them today. Pflueger makes several nice reels under 100. My suggestion is to go to your local BPS, Cabela's, Gander, whatever you have close and feel several reels. Take the rod you'll be putting it on if you can. Some reels feel better on one rod but you may not like the feel of it on another rod.