Rods:St. Croix
Reels:Shimano, Abu, and Pfluegar
Line:Seaguar and P-Line
Cranks:LC, luck e strike, and strike king
Spinnerbaits:War Eagle
Jerks:LC, Xcaliber
Jigs:homemade
Plastics:Zoom, Netbait, and Berkley, specifially the Havoc line up.
Very few of those am I completely "loyal" to though, always looks for a better mouse trap.