I don't buy into the theory of enabling a bass to "find" your bait. LMB is the apex predator in most lakes, you really think it needs crutches like bright colors or loud rattles to find your bait? The species would have been extinct if they did. Nature tries to blend in, not stand out.
What really matters is if the bait selection, presentation, and color makes the bass "want" your bait. Let's face it, none of our artificial baits are a 100% realistic. Swimbaits, jigs, worms might come close though.
Think about a jig. Does it really look like a crawfish? No it doesn't. Never seen a crawfish with a skirt. What matters is that a jig- through its profile and action- gives off enough illusions to fool a bass into thinking it's a crawfish.
If you're fishing for small bass, then some/most of the time color might not matter. They are aggressive enough anyway. No shame in admitting you fish for small bass. I do that maybe 25% of the time out on the water. Heck, people fish for bluegills, crappies, even stocked trout.
For larger bass, color DOES matter. Not sure how it works for plastics (still trying to figure that one out), but one thing I know- learnt it the hard way- if you fish jigs in my two reservoirs in the most popular color nationwide, your chances of catching a 3#+ fish goes way down.