Having a bunch of choices is good, except when it's not.
In vein with the keeping it simple theme, any aluminium (or metal) framed reel will probably last you a long time. Me, I keep it even simpler. Shimanos- citica and above. Unfortunately, I had to go through a few Daiwas and Abus and Pro Qualifiers before I found out the simple set and forget Shimanos work well for me and my thumb. Ain't going to try anything else unless I get it for free. My fishing time is important to me.
Let me take a stab at *what actual properties separate one product from a comparable product*
I want a reel that casts far enough, and consistently. I don't want to mess with the brakes or the spool tension every few casts, or everytime the wind slightly picks up. I'm okay with thumbing a bit more, but that's about it.
I want a decent drag. I don't need 20+ lbs of drag for bass fishing. My rods- well except my swimbait rods I guess- will break long before that. I do want a smooth drag though.
I want a reasonably smooth retrieve. Pre I-Curados were not that smooth compared to newer reels. I was and am okay with that. Still have a couple G's in the rotation. My standards are a little low on that front.
Finally, I need a reel that'll last hopefully for a lifetime, but 5+ years is okay. I have bought and fish used reels that are older than 5 years.
What qualities do you want in your new reel?
P.S. Don't start looking at Lews reels. They have (or had) a couple dozen models in the $80-120 range lol.