I'll pretend Dwight isn't a member and talk a little about jerkbaits. While I spend most of my time bottom bumping swimbaits, jigs and plastics, for me jerkbaits are a fun way to catch a lot of (mostly small) bass. Plus I seem to catch a lot of wrong species on them too, and that's pretty neat.
Anyway, while depth and speed are the two big factors (in addition to location of course), in the few waters I fish, with jerkbaits, action seems to matter a fair amount.
I guess 90% of my jerkbaits are Lucky Crafts. That's the brand I started with, and I still have the most confidence in. I did *discover* the 110 this last summer, but we'll see how that goes. I am not sure if Lucky Craft has a high-action slow-riser in their lineup.
So, talking about action. I fish 4 baits that go down to the 4-5 feet zone, and stays there. The Pointer 100, Pointer 112, Pointer 95, and for the last few weeks the 110 FX Tour. Each of these have a different sound, and act differently. (How well do you know your baits?)
Colder water I'm usually starting with the 112; warmer, the 100. Seems to me the 112 has a tighter action than the 100. If all else fails and it's cold, I try the 95. Different attitude while suspended too. Sound might have something to do with it though. Not sure. I wish they made each of these baits in a high pitch, low pitch, and a silent version.
One bait that I feel is a shallower counterpart to the 112 is the 110 flashminnow. I think Hooligan turned me onto these. Very underrated bait, and for whatever reason, everything in my waters love it.
Going down deeper into the column, I have my staysees, live-leviathan and the Pointer XD. Among the three I like the Leviathan the best. You can give it a quick pop while suspended and it sort of rears up. Difficult to explain. Also, you don't fish the DD jerkbaits with a jerking retrieve. I find it better to sweep and pause.
Even with shallower baits, if the jerk pause deal isn't working, I'll actually sweep and pause if I want to catch some jerkbait fish. Seems to work especially well with the flashminnow and the 112.