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Warranties and ease of getting the warranty handled like over the counter vs shipping rod +$20-$60. Lifetime, 5yr, 1yr, none
Guides alconite vs stainless steel and other types
Handles full vs split grip.
Handle too long/short
Balance tip heavy vs more neutral.
Weight one rod could weigh 3.5oz balance very well the other 5oz and be tip heavy.
Return policy of store being purchased from- I return a lot of items I dont like, so a liberal return is something I look for.