Even better is the fact Academy does their 'Rod Riot' several times a year, and just had one two weeks ago. During the rod riot, all rods are on sale, and the more expensive the rod, the more $ you save. The Ethos were $39.99 during the rod riot. Definitely a great bargain. I don't expect the rod to be a G. Loomis, but it is light, balances well, has a crisp fast action, and Alconites. Weight and balance is big for me, because I'm short, and a 7ft rod is like a 7'6" rod to me. The 6'6" casting rod was the lightest and best balanced of the bunch, but only comes in a medium-heavy.