I'm on board with the idea that the rod is the more important component most, if not all, of the time. However, I'm a reel guy. I like to take them apart, see how they work, polish and tweak, tune and upgrade. Give me a cool new reel; particularly one I haven't seen before, and I'm a happy guy.
When I get a new rod, I'm also a happy guy, but not in the same way.
I no longer try to rationalize, or justify, this neurosis. Like the old spinach eater said; "I yam what I yam".