I look at fishing gear as tools. Now does Stanley make a good tape measure? Sure they do... But their hammer isn't that great, but an Eastwing is a great hammer. Snap On Wrenches are great, but the one from the Dollar Store will work for the amount that I would use it...
So I don't have any brand loyalty as far as ALL Shimano or ALL Ardent (snicker, snicker). I pick the best tool for me from a good company (good customer service, not a "here today gone tomorrow" set up).
Of my 14 combos I have 6 Daiwa reels (Zillions to Lexa), 6 Shimano (Love me some Citica E's), 1 Quantum, 1 Abu (round for swimbaits). I just found through use and ownership that I liked Daiwa and Shimano reels so I tend to lean towards them first when I am looking at new reels.
Rod-wise I own Dobyns, Phenix, St. Croix, Daiwa, Abu, Lamiglas, Powell, Cabelas, BPS, and Fenwick. All have good reputations/CS and broad lines to choose the right tool for me and my preferences or style.
If it works for YOU that is what is important.
If someone is going to say a 7' Dobyns is going to cast further than say a 7' Lightning Rod (with the same reel/line) they are nuts, or over emphasizing the negligible difference in distance.
I have had JDM Alphas on Phenix Recons (a super sexy set up) and still find my 3 generation old BPS Extreme Spinning Rod with a Shimano Sahara that feels like a coffee grinder to be my favorite set up. I paid $90 for it... Don't get caught up in big money being way better.
Unsolicitated advice, and not to turn this into brand bashing... Look at companies that make their own stuff, not farming it out to OEM factories. I have found in all of my recreational pursuits that those companies that make their own things tend to last longer and have better support. There are always exceptions, but I have never been let down by a company that does it all themsleves. (I know almost all my rods are from OEM's I know...)