For blade style you basically have 2 opposite ends of the spectrum.
The Colorado will have less flash, more drag, more thump and thus slow the bait down. Great for off colored water and, IMO, for cold water presentations.
The Willow will have more flash, less drag, less thump and thus will speed the bait up. Great for clear water condition and, IMP, for warm water presentations.
Blade size will matter. Too small and no rotation, i.e. no thump. Too big and the whole bait rotates.
I'm sure someone will chime in on hook size and weight.
Good luck.