matt i think you might be the one with no clue... read the another site weakley Q & A article that came out a few days ago, it CLEARLY states that the BBRC (big bass record club) will pay the angler who catches the world record largemouth 1 million dollars.
sponsorships and endorsements are after that fact. it really is a million dollar fish, in a literal sense. The simple fact is, the person who catches the next world record will instantly be a millionaire. Not only that, but after sponsorships and endorsements - he will pretty much be set for the rest of his life.