I have zero issue spending the money asked for on the highest price rods, be they custom, production, or otherwise. The same goes for reels. Why? In general they're lighter, more sensitive, and allow me to better fish a particular technique. Part of that is the confidence in my gear, and the ability to tune into it, part of it is that the fatigue of fishing at the end of 14 hours isn't the same as if I were fishing a 10 ounce reel and a 9 ounce rod. One wouldn't think it makes any difference, but it does.
There will be those that argue an Ugly Stick is completely sufficient for all techniques in bass fishing, and that may be, but it is not as sensitive as graphite rods, it's simply not. I don't want to get into the science of it, but glass is simply not as sensitive as graphite, plain and simple. You cannot tell the difference in bottom content on low end rods, you can't tell the difference on many things, a leaf, a twig, a fish lightly mouthing a jig.
When I fish for fun, I want to maximize my learning on the water, the higher end rods allow that; before the advent of side imaging and down imaging, how did we figure out what was down there? That's right, a 2D sonar, a big jig, and a sensitive rod. When I fish for fun, I'm usually fishing a future tournament lake or fishing a technique that I enjoy and want to get the most out of. When I am fishing tournaments, I'm willing to put it all on the line and that's all there is to it. I want the best of the best to put every tool o the highest caliber to work for me.
I guess that's the way I look at it, they're tools. I don't buy cheap tools. They break, and often don't do the job as well their slightly more expensive more well built counterparts. That comes true in fishing too, and not just rods and reels, but line and tackle as well.
I guess, it makes me wonder why people would go about it half way. In some ways it falls to the mentality of "If you're going to do it, do it right. If you're not going to do it right, don't do it at all." Its not simply about having the best just to have it, but to maximize my enjoyment and experience on the water. In the end, it's about catching fish, and if I have the gear that allows me to catch one more fish than the other guy, well, then it's worth all the money I could possibly pay. I can't, for half a second, believe I'm alone on this.