It looks like several responses ahead of me have covered this, but it can't be emphasized enough. Learning a specific lure or technique is fairly low priority compared to understanding bass behavior, seasonal patterns, and the ever-changing environmental influences. It's easy to see how finding the perfect lure is the first thing that most people (myself included) focus on when they start bass fishing. But if all it took to consistently catch fish was knowing which lure to buy, then it really wouldn't be much of a sport. Don't get me wrong, I love to buy lures, and I have my own personal strengths and fishing style, but you can save yourself a lot of time, money and frustration by studying and understanding bass first. Personally, I have found no greater resource than the book, Knowing Bass by Keith A Jones, Ph.D. While it's true that Dr. Jones did most of his research for this book while employed by Pure Fishing, I have no doubt that he provides accurate, scientific, non-biased information. This book opened my eyes to how much misinformation is floating around out there, and improved my bass fishing success ratio forever. I have no affiliation to this book or Pure Fishing, but I would strongly recommend that you check it out. I know it's available at Amazon.com. I know this kind of plan is way less exciting than having me tell you that a green-pumpkin senko always works, but I promise you that you'll catch more fish, more consistently, by focusing on the fish.