Lews fishing has a long history and many of the seasoned pros used Speed Spools in their early careers. They were and are the most bullet proof reels of their day. I have 5 BB1N's but shelved them as collector grade because parts are unavailable. Lew's, like all companies is looking for a portion of the market share. Like all companies they will use the loyalty of past Lews owners, the reputation of the name, the curiosity of potential buyers, the buyer who wants to be the FIRST to have one and or any other reason that motivates someone to buy the product. If the company re-introduced the BB1N in it's original design, I would buy 5 today. Time will tell if the company generates a following. I suspect the new generation Lews will be very good reels.