I have fished a creek for smallies and largemouth since i was 7 (im 29 now). I have found that i rarely catch fish on the same bait in consecutive outings, and that changing baits is key. I also looked at what was the main forage for the bass. Depends on where your at, but most likely you have sculpins, creek chubs, craws, tadpoles, insects, and smaller fish. I always start with a craw. I have success with the yum crawbug and baby rage craw. Anything that imitates a craw is a fantastic creek bait. If you dont mind using live bait, i suggest buying a small minnow net for 99 cents at your local bait shop. Walk the shore line and scoop up the sand,rock,silt etc. You will find all kinds of forage such as craws,hellgramites,worms. If wading is possible, cover as much water as possible. If you find a nice boulder in a deep hole (say 4 ft deep), fish that boulder everytime you fish that creek. The more you learn, the more you will be able to eliminate bad water for good water. My only consistent bait is jig and craw, grub, naked craw, and smaller tubes. One day i landed over 30 smallies on a Rogue, i have not caught a single smallie on a rogue since that day. Same thing with cranks, had an amazing day one day and havent had much action on a crankbait since. I also work an area that i believe holds fish for a LONG time. Ill spend an hour on one hole if i believe theres fish there. I figure even if i dont catch anything, i learn the bottom contour, and what structure is in the area. You just have to stick with it.