I have a large assortment of Lucky Crafts, Rogues, X-Raps, Husky Jerks & regular Rapala baits. I generally start with Lucky Craft. Everyone has their own ideas about how to make jerk baits work. I do also. I prefer spinning gear for stick baits because generally when the stick bait bite is on, it is somewhat windy. I have had too many bad experiences with throwing jerk baits in the wind with bait casting gear that I just refuse to mess with it anymore. I use a short 6'3" Medium action spinning rod with an extra fast tip. This length works for me so that when I'm doing a downward jerking action with the rod, I'm not smacking into the side of the boat or into the water. I realize I could extend my casting distance if I went to a 7 1/2' rod but the extra length is an extra hassle in this case.
Early in the spring, guys want to get their baits to suspend as deep as possible, and some companies tell lies about how deep their baits will suspend. I think 3 or 4 feet is plenty in most situations, fish will come up to get a suspended jerk bait if they want it. I throw mine on 14 lb Fireline Crystal and a 3 foot or so fluorocarbon leader, generally 15 lb test. As far as colors go, you've just got to experiment and find the color that works for you that day. Me, I generally start with a Pointer 100 SP in a Table Rock Shad color. I tend to stick with that color because I get bit on that color a lot. As far as which came first - me liking the color or getting bit on the color - I dunno.
Clown is a good color though, if I'm on Grand Lake, I am starting with a clown color. The tournament success of that color on that lake is difficult to ignore. I've rambled on here a little bit, and I didn't mean to because I'm not that good of a jerk bait fisherman. The gear I described in the previous paragraph is the result of my jerk bait experiences over the past decade. Your experiences may vary.
My other bit of advice for jerk baits is to buy a pack of suspend dots and suspend strips (sticky lead tape) and be prepared to experiment with how you weight your baits. Suspending jerk baits are temperature sensitive and a bait that suspends correctly at 45 degree water doesn't necessarily suspend correctly at 50 degree water and visa/versa. There are lots of jerk baits out there. Day in and day out, I think that the "walk the dog" action you can get with a lucky craft 5' down is hard to duplicate with other brands of baits, and when you stop the bait, it has a unique "shiver" that other jerk baits don't have.
Lots of guys down at LOZ throw rogues. There is even a Rogue only tournament on LOZ .