definitely stock up on the BPS hooks (for example you can get 20-25 BPS hooks for $5-7 as opposed to 5-6 similar Gamy's for $3-5) ...
I like BPS reels and rods as well...I like the Extreme reels and I really like the Pro Qualifier reels (those are some good reels). Also I use the Micro Lite rods (these are the most affordable rods I have found for light weight lures), the Extreme rods, the Graphite Series rods, and the Pro Qualifier rods.
I always look through the BPS branded gear when shopping, if it looks to be good quality or similar to what I was shopping for I'll give it a try. More often than not I am pleasantly surprised with my purchases.
I don't like the Stiko worms however, never caught a fish on one. I can be lightin' 'em up with a Senko, hook on a similar Stik-o and nothing. The Senkos feel softer and more fragile...also seems like they move a little different in the water. It's probably me and my lack of confidence in the bait more than anything as I know a lot of people have good luck with them.
I wouldn't say I'm a BPS junkie or anything, I definitely love my Curado, my Ambassadeurs, my Berkley plastics, my Zoom plastics, my Rapalas and even my ugly stik rods (etc, etc, etc), but it seems like I end up spending more time than I should in that store. And as a result I talk myself into buying or trying various products.
If nothing else stock up on some BPS hooks, you'll save some coin there.