When I get a strike I just keep reeling, and feel for the weight of the fish. If I feel it, I'll set the hook. That way, if the fish missed it, I won't have the bait come flying back at me. Just continue the retrieve and the bass will likely follow it and hit again.
Rick Clunn would advise you to not even look at your buzzbait on the retrieve, but to look for where your next cast is going to be. This way, you're reacting more to the feel of the strike rather than the sight of it.