Quit trying so hard to sell something. If you look like a salesman and act like a salesman, the door is gonna get shut in your face like a salesman, or in this case the channel is gonna get switched. I've quit watching several shows because of that alone. It gets to the point where you dont even want to watch the show because its not a fishing show any more, its a 30 minute infomercial on Brand X
Dont get me wrong, I know you have to make your sponsors happy but JEEEEEZ, be real for 5 minutes.
If the product is good it will sell itself. The last thing I want to hear is "This lure seperated me from the pack and allowed me to win so-and-so tournament, ITS MONEY IN THE BANK!". To me, thats garbage advertising. The equipment I want is the equipment the pro will use when he's not busy trying to sell something, when he is actually out fishing.
When watching a fishing show, I want to see you catch fish, and I want to see how you catch those fish, and that will sell me on your product. The proof is in the results, not in the talk.