I picked up the Tate the day they came out, and I was really wanting to be impressed. I really enjoy throwing topwater, and with fall now upon us I was expecting great things. The baits come packaged well, similar in concept to Sebile lures. The only discrepancy I have with the packaging is the lack of information. The packaging simply lists the bait's name, the fact that it is a floating topwater, and "Size 100". It does not list the bait's length (other than a reference to a metric size in the size description) or weight. Out of the box, it's somewhat impressive, no more so than any other bait in it's price range however. The lure does feature very good Mustad Triple Grip hooks, as well as good quality split rings, including one on the line tie, something I can not remember seeing on a stock walking lure. The cosmetics are all internally housed from what I can tell, with the "Holographic Interior Chamber" flashing and sparkling through the clear plastic of the lure, and the paint on the back either very durable or somehow incorporated into the baits construction. The lure does feature a couple of intriguing aspects in the head region of the bait. First, the mouth is flat, where many of the Sammy style baits on the market feature a cupped mouth like the original Lucky Craft. Second, the lure features "eyelids", small plastic protrusions over the eyes. The overall affect of these is negligible, although they might slightly reduce the walking ability of the bait. Third, the eyes themselves feature a holographic red base with the Gary Yamamoto Custom Baits logo in holographic silver printed over it. It's a thoughtful addition to the bait, and kind of cool. The lure does not have a weight transfer system, and tends to display this deficiency by sailing off during the cast. It takes some thumb adjustment to cast this bait consistently. When one does begin to work the lure, it does not redeem itself. It is a harder bait to talk than either of it's two most popular competitors, the Lucky Craft Sammy 100 and the Heddon Super Spook Jr. I did garner some strikes on the bait, and caught fish on it, but the number of fish to strike the lure versus the number that actually ate it was lower than average. Even more unsettling was the fact that the fish seemed to have a much easier time throwing this bait than any others. Over all, for the price I would be much more satisfied buying a Spook and adding the trebles myself.