Since this is regarding KVD and not the "fisherman" out there that endorce products strictly for money, I would like to submit this question- Have you ever heard him (KVD) sing the praises of something? He might endorce a product, and will give you his opinion on that product (Which is a positive one, because he has faith in it, or he wouldn't endorce it.) and recommend it, but hes not gushing the angelic qualities of his Johnny Morris Elite Series Reel every half-breath, is he? (Not by any means aimed at a certain show-hoast :) He does what he does, and if he feels comfortable with a certain product, he goes with it. We all have our favorite lures.... Take Square-Bills for instance..... I personally like the LC RC 1.5, and thats what I usually go with. If Lucky Craft offered to sponsor me because I used their product I would be on that offer like white over rice. If I didn't like ZOOM WEC and they offered to sponsor me if I dropped Lucky Craft I wouldn't, and I doubt any of us would, because we would be uncomfortable with 1. Using the product and 2. Promoting their product. So would Mr. VanDam.