I meant the above comment completely in jest, hence the smiley face.... I have no doubt in my mind that any of the lures you mentioned are superior to a Rapala, especially since I have owned and fished three out of the five you mentioned. They are all better than Rapalas, not to mention Bandits, Normans, or any other of the mainstream lures that you'd care to mention. I underlined the Megabass simply because you can get two Lucky Crafts for almost the same price as one Megabass. And yes, the video games are outrageous. Its all in their idea of priorities... Each to his own, but you do have a scarily correct point...