The loomis rods are built on high quality blanks with high quality components, no doubt about it. However, they are still mass produced and suffer from the inherent QC issues as any other product. As a rod builder who buys components in much smaller lots than a big company like Shimano/Gloomis, I can assure you that a hefty share of the $500 price tag is the Loomis name and marketing, which includes the much debated replacement program. I strongly encourage anyone looking to invest in a high end rod to consider working with a competent custom builder.