Drop offs, points, any type of deep beds or rocks on the bottom. I use it all times of the day except very early or very late in the day.
I carry chartreuse/green backs, shad color (gizzard or threadfin for clear waters), and red and black craws for early in the year. 3/4 ounce luhr jensen hot lips express and Strike King 6xds (always hated SK lipped crankbaits, but they hit the nail on the head with these), and i replace the stock trebles with Owner Stingers, for some reason they seem to get snagged less
I typically just keep a steady crank (use 5.x gear ratio baitcasters, 7.5"+ foot rods, 10#-12# fluoro), but there's sometimes where I use a retrieve where I sweep the rod and then let the bait sit while I take the rod tip back to the starting point and reel in the slack.