I shop in the same store as Five Bass Limit. I've been impressed with the selections offered, not BPS or Cabelas, but definately better than anything else we had previously. The sales clerks have always been helpful and friendly and I got a great deal on a Stearns rainsuit that had been drastically marked down.
I was also impressed, while fishing an open charity tournament recently, at the level of support that SW gave our tournament. They donated several gift cards and other merchandise. As far as corporate donations, theirs was likely the largest... I was impressed and will definately give them my business in the future.