I would think that the Bassmaster article could influence the demand for this or other items.
Just because it's $30 doesn't mean it can't perform satisfactorily. Most of the rods I've owned are inexpensive and I've been satisfied. I'm not going to claim that it's the same as a rod costing 10 times more, but then, I drive a Toyota Corolla and I doubt that it's less effective than, say, a Lexus in getting me to where I want to go.
My rods cast lures, detect bites, set hooks and fight fish to my satisfaction. When somebody proves to me that a $250 rod will get more fish than a $40 or that a $20 crankbait will catch more than a $5, I might change my thinking.