A chart would be very nice, but bass don't read the charts. They often take lures that conventional wisdom says they shouldn't. If you start with soft plastics, I'd start with some basic types, such as plastic worm, Senko-type, maybe a creature bait, and would get just a couple of proven colors, such as black, pumpkinseed and green pumpkin. I don't think it's necessary to match the hatch. Your lure needs to appeal to the fish's senses, not look exactly like something else.
I used to fish a lot in a part of the Erie Canal with a heavy green stain where visibility was less than 18" at its clearest. Conventional wisdom would call for a loud bait in black or loud colors with a wide wobble. One of my best lures was Shad Rap, a non-rattling, narrow wobbling lure in muted colors, such as crayfish.
I have no river experience so I can't say anything about the differences from lake fishing.