Hopefully the forum will accommodate this post even though I am not a sponsor. I know a little about this topic since I own ALX Rods.
What you have been told is partly correct, and it sounds like someone is also pulling at straws to stir things up.
Yes, there is a major difference between rolling blanks and not. There is also a difference in outsourcing the manufacturing of proprietary blanks and using off the shelf blanks such as from a Batson, MHX, PacBay, etc.
We do source our rod blanks from 5 different factories. This includes both US and overseas facilities. ArkRod in Harrison, AR has never been a supplier of ours. ArkRod is now closed and has produced rods for other brands in the past, notably Falcon. Anyone using ArkRod is looking for a new blank company.
Our rod blanks are proprietary and built to our specs based on the type of fiber and actions we want. Certain companies specialize in certain things. We benefit immensely in being able to source blanks from companies that we feel make exactly what we want for a given rod model. Each one of our rods are assembled in house here in our 3,000 sq ft Aiken, SC factory.
So why do we not roll our own blanks? Several reasons. One - capitol. You are looking at over a half $M investment in equipment alone. As many of you know, ALX is a family owned operation that has been bootstrapped over the past 10 years. We have never had investors nor taken out a single loan. This means we have zero debt and we can run the business the way we want. A second reason is the benefit I mentioned... we benefit immensely in being able to source products from factories that specialize or excel in what we want. Great example - our new ENOX blanks required a unique cello layup to achieve the finished product we wanted. That would have required a big investment in equipment if we did everything in house. That same line may not be so good at glass blanks. Well, we want to offer both.
We do use off the shelf blanks and middlemen companies for our private label customers. These are other rod companies where we manufacture the finished rod for them. This may be where some confusion comes in. We use “off the shelf” blanks for these customers as their volume is typically unpredictable and rarely do these customers know how to design rod blanks or can they meet the minimum quantities required to produce proprietary blanks.
At the end of the day it's important we put out a good product and serve our customers the right way. We feel like the way we are running today accomplishes that better than anyone else out there.
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Thanks!