It's basically where all the(big & small) companies related to fishing get together and show their new product line for the upcoming year. It's basically a tackle show for the retailers.
For fishing plastics , you will want to spend most of your money on a good rod like a St.Croix Avid (AVS68MXF) 180.00 .I'm just using this rod as an example , there are many differant brands of rods that will serve your purpose but as said earlier put most of your money into the rod.
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