Burn em, slowroll em, jig em, a fast retrive, for a few feet, stop and twitch, you can do tons on variations..experiment with depts, fast and slow retives, mix up the twitches. Note: on a long cast, I'll reel 2 or 3 cranks then in a side motion, I whip my rod as if I were setting the hook, sometimes I keep my rod at 1 to 2 oclock, reel a few times, then let the spinner bait die, then give a jerk or 2 upwards.