40 - 50% and 38% per item increase......no, there's nothing wrong with a company making a profit, but, plllleeeaaaaaseee. Did the price of food go down after the price of diesel and gasoline fell back below $3 a gallon? In fairness to Manns I will post their reply Glenn, but I think their answer will have something to do with production costs. By the way River Rat, how's things there with the Northstar Custom Baits?
I still think you guys are missing the big picture, there are lots of reasons why prices are going up, I have watched my business costs increase dramatically over the last 2 years, you can quote a consumer price index all you want but I have watched real price increases for hooks, skirts, lead, plastisol, I actually can't think of anything that has stayed the same or fallen in 2-4 years. That is not even counting how much employee costs have went up. This whole time the manufacturers have been really weary of raising prices knowing the general public is already struggling to afford day to day living items let alone frivolous purchases like fishing tackle, so most have been eating these increases.
Its a sad world we live in imho when a person goes through the pain of starting a business, often working 14+ hour days to get their product on the shelf all while executing a marketing plan, often times putting everything they own on the line to keep the business up and running, then after years of blood sweat and tears they are in a position to finally enjoy the fruits of their labor and they get called greedy.
To answer your question about NorthStar Custom Baits, things are going great, I am right where I projected to be at this point in the business. I am still on the 14 hour day thing doing everything on my own, all while working another job and raising a family, but I wouldn't change anything at this point. I have no idea what the future holds for the business but right now I am optimistic that we will continue to grow, and add to our customer base!