It is a suspending jerk bait, you will have to reel it down to depth, usually 4-5 slow cranks of the reel, then you can fish it anyway you want, steady retrieve, retrieve with jerks, stopping on the retrieve letting it suspend and hang in the fishes face, there really is no wrong way to fish it, my only advice is usually faster retrieves work bwtter in the summer, but as the water cools, slowing down can be key.