one of the most important decisions in buying tackle that cost hundreds of dollars is customer service !!! this day and age most rods and and reels are pretty close on features and performance , but what stands out to me and the reason i buy my rods and reels from St. Croix , Lew's , Phenix , and Abu Garcia is that their customer service is phenominal !! so know your brand you choose and be confident in them before you spend your hard earned money with them , some companies don't care about customers , it's a sad fact and don't let it happen to you .
i called up a company that i use for swimbait line about a concern i had about their new colored line they added , i had bought (3) 1/4 lb. spools and they were totally different from the original lines they have always offered , a lot more memory and a lot less supple . i told this to thier customer service and the guy told me '' sorry to hear that , haven't heard anything like that , that's too bad '' , no offer to send it in and possibly resolve the problem , no nothing !! i will not ever use that brand of line again . why should i if they don't stand behind it and make sure the customer is happy , anyhow , choose wisely with your reel purchase ...