Yep. 7' rods are a newer trend. Years ago, your rods were either 6'6" or 7'6" for flippin'. I bass fished for years with a 6ft Berkley Lightening rod. Anyway, with what we know today, shorter rods still have their niche. My number 1 prespawn setup is throwing a jerkbait on a 6' spinning rod with 6-8lb fluorocarbon. With a short spinning rod, I can work flukes, hard jerkbaits, and topwaters better than with a baitcaster.