I like to pull a KVD Red Eye Shad(Sexy Shad) through the school, at varying depths and retrieves. Anyway, a lot of times I'll catch a number of fish from the same school, and it's normally pretty violent and fun.
Sometimes it doesn't work though, and I catch white bass (or snag shad) by accident ;D
This technique has also been know to catch Crappie, Gar and Drum by accident for me anyway.. :